With this project, my team and I aimed to seamlessly integrate Bottega Veneta's signature handcrafted woven leather technique into an innovative expansion, unveiling a luxurious furniture line. Our strategic approach involves targeting affluent consumers within the Generation X demographic, capitalizing on their disposable income.

This extension strategy is designed to merge the brand's renowned craftsmanship with the burgeoning luxury home decor market. Our focus is on discerning individuals who value the exceptional craftsmanship, superior quality, and exclusivity synonymous with Bottega Veneta.

To effectively reach our target audience, our marketing strategy will encompass a blend of high-end digital and print advertisements. We will utilize targeted social media paid ads to expand our outreach, alongside forging exclusive partnerships with esteemed luxury interior design influencers and publications.