My Global Distribution for Luxury Brands course completed an incredible project - the renovation and revamp of the FERRAGAMO Rodeo Drive flagship store in Los Angeles. Working alongside my talented team we aimed to merge the brand's rich history in the Hollywood community with Ferragamo's new direction. With the renovation of the Beverly Hills location, we hope to exceed €22.5 million in total sales and increase foot traffic to the store by 40%. Our goal was to create a cohesive brand experience that resonates with customers, and we're thrilled with the outcome. Check out our process book below to see how we brought this vision to life!