Mad Hair is a custom hat brand I created in the summer of 2021. The business offers multiple styles and designs for the customer to pick from. Mad Hair sold directly to consumers on an online storefront, with social media being the primary marketing channel. Making a profit at first was very challenging, as cost control and delivery processes became difficult throughout the pandemic. However, I began researching many different manufacturers where I could purchase hats in bulk at a better price, which ultimately solved my problem to turn a profit. I sold over 300 hats to customers across the United States, shipping the product directly to the consumers. The past two years I was commissioned by my sorority to create hats for our new members to wear on bid day. Although the company is no longer up and running I enjoyed learning about how to manage a small business and hope to continue growing the brand into something more in the future.