In my creative advertising capstone class for my final semester at James Madison University I worked alongside four other students on an advertising campaign for Converse. We named our agency RAD and conducted surveys, interviews, and brainstorming activities in order to come up with our target audience and big idea. Our campaign is titled "Back to Chuck" with the target audience being Generation X dads. The big idea is to remind dads through humor and relatability that Converse are still a style that can be worn regardless of their age and interests. Enjoy!